Combine free keyword research tools like Google Trends, Ubersuggest, and AnswerThePublic for a winning SEO strategy in 2025.
Introduction: Why One Tool Isn’t Enough Anymore
If you’re relying on just one keyword tool, you’re leaving traffic on the table. In 2025, SEO is more competitive than ever, and smarter keyword research starts by combining the strengths of multiple free tools.
Each tool has its unique data set, strengths, and limitations. But when used together, they create a full-funnel keyword strategy that helps you:
- Find high-volume and low-competition keywords
- Discover long-tail and question-based search queries
- Track trending topics before your competitors do
In this guide, you’ll learn a step-by-step process to combine Google Trends, AnswerThePublic, and Ubersuggest to build the best keyword research workflow—without spending a dime.
Step 1: Start Broad with Google Trends
Best for: Finding trending topics and seasonal interest
Google Trends gives you a macro-level view of search demand. Use it to validate whether your topic is growing, declining, or peaking in popularity.
How to Use It:
- Go to Google Trends.
- Enter a broad keyword like “remote work tools” or “AI content writing.”
- Filter by location and timeframe (e.g., last 12 months in the U.S.).
- Check the “Related queries” section to spot rising search terms.
✅ Pro Tip: Focus on “Breakout” terms—they’re gaining traction quickly and often have low competition.
Step 2: Get Voice & Question-Based Keywords from AnswerThePublic
Best for: Long-tail, voice search, and FAQ keywords
Once you have a general idea of trending topics, dive deeper using AnswerThePublic. This tool shows how real users ask questions around your keyword.
How to Use It:
- Go to AnswerThePublic.
- Type in a keyword you found from Google Trends.
- Review the “Questions,” “Prepositions,” and “Comparisons” sections.
- Export the data for content ideas or use it in your blog headings (H2/H3).
Example:
For the keyword “AI content writing,” questions like:
- “Is AI writing good for SEO?”
- “How to use AI for blogging?”
These can directly become blog post topics or subheadings.
✅ Pro Tip: AnswerThePublic is perfect for People Also Ask optimization and capturing voice search.
Step 3: Refine with UberSuggest’s Keyword Data
Best for: Search volume, keyword difficulty, content ideas
Now that you have a list of relevant questions and ideas, plug them into Ubersuggest to validate with real data—search volume, CPC, and SEO difficulty.
How to Use It:
- Visit Ubersuggest.
- Enter a keyword from your list (e.g., “how to use AI for blogging”).
- Look at the keyword’s volume, SEO difficulty (SD), and related suggestions.
- Use the “Content Ideas” tab to see top-performing content based on social shares and backlinks.
✅ Pro Tip: Filter results for low SD (under 30) and mid-to-high search volume to find easy wins.
Putting It All Together: Your Workflow
Here’s how to combine these tools for better SEO:
| Step | Tool | Purpose |
|---|---|---|
| 1 | Google Trends | Discover trending keywords |
| 2 | AnswerThePublic | Find question-based and long-tail keywords |
| 3 | Ubersuggest | Validate search volume and difficulty |
Sample Workflow in Action
Let’s say you’re targeting “sustainable fashion”:
- Google Trends: The term is steadily rising, especially during Earth Month.
- AnswerThePublic: Suggests questions like “Is sustainable fashion affordable?” and “How to start a sustainable wardrobe?”
- Ubersuggest: Confirms “sustainable wardrobe” has low competition with good search volume.
➡️ You now have a validated keyword cluster:
- Primary keyword: sustainable fashion
- Supporting keywords: sustainable wardrobe, affordable, eco-friendly clothes
- Blog angle: “How to Build a Sustainable Wardrobe on a Budget”
Bonus Tip: Use Google Sheets or Notion to Organize Keywords
After pulling data from all three tools, store them in a spreadsheet with columns for:
- Keyword
- Source
- Volume
- Difficulty
- Search intent (Informational, Commercial, etc.)
This helps prioritize what to write next, and build content clusters around similar themes.
Final Thoughts: Smarter Strategy, Better Rankings
You don’t need to pay for Ahrefs or SEMrush to get quality keyword data. By combining Google Trends, AnswerThePublic, and Ubersuggest, you can create a free keyword research strategy that’s smarter and more effective.
👉 Action Plan:
- Choose one primary keyword in your niche.
- Run it through all three tools.
- Build a content plan based on what people are searching, asking, and engaging with.
Want help crafting your next content cluster? Drop a comment below—or send me your target keyword!
